Kendo and Kat Von D: Redefining Bold Beauty with Clean Ethics
Discover KVD Beauty: Clean, bold, and fearless. Vegan & cruelty-free makeup that inspires artistry & empowers self-expression. Explore now!

Hello to our Jonquil Beauty friends and family! As we head into the weekend, we’re soaking up the leftover sunshine and enjoying the cooling temps here in Florida—perfect weather for bold inspiration.
Speaking of bold, when you think of Kendo's Kat Von D brand, words like edgy and fearless might come to mind. But did you know this iconic brand is also setting trends in the clean beauty space? Known for unapologetically highly pigmented formulations and a commitment to cruelty-free standards.
A Story of Transformation: From Rebel to Conscious Innovator
The brand’s roots trace back to tattoo artist and beauty mogul Kat Von D herself. With a mission to inspire self-expression, Kat introduced products that celebrated individuality, like the legendary Tattoo Liner. After her departure, the brand rebranded under Kendo's leadership, embracing a vegan and clean ethos.
Today, KVD Vegan Beauty offers a dynamic range of products designed for those who dare to stand out and care about the planet.
Certifications: What Sets KVD Apart
KVD Vegan Beauty doesn't just make claims—it backs them up with certifications that resonate with clean beauty enthusiasts:
- 100% Vegan
All products are formulated without animal-derived ingredients, from beeswax to carmine, setting a gold standard for ethical formulations. - Leaping Bunny Certified
This globally recognized certification ensures that no animal testing occurs at any stage of production. - Clean at Sephora
The brand meets Sephora's stringent clean beauty guidelines, which exclude over 50 potentially harmful ingredients such as parabens, sulfates, and phthalates.
Star Ingredients | Where Science Meets Artistry
KVD Vegan Beauty isn’t just about what’s not in the products—it’s about the innovative ingredients that make each formulation a standout.
- Plant-Based Waxes
These waxes provide volume and hold without the need for beeswax or synthetic polymers. - Rice Bran Wax
This eco-friendly alternative is a key ingredient in lip products, ensuring smooth application and long-lasting wear. - High-Pigment Vegan Colorants
Forget crushed bugs (yes, that’s what carmine is!). KVD uses vegan-approved pigments for uncompromising vibrancy. - Skin-Loving Antioxidants
Products like the Good Apple Skin-Perfecting Foundation Balm feature apple extract, rich in antioxidants that nourish the skin while delivering full-coverage perfection.
Why Clean Beauty Enthusiasts Love and Choose KVD Beauty
KVD Beauty is more than makeup—it’s a movement that combines artistry, ethics, and empowerment. This bold brand invites clean beauty lovers to express their individuality unapologetically while staying true to their values. Clean beauty isn’t just a trend; it’s a lifestyle, and KVD Beauty embodies this with its commitment to vegan, cruelty-free, and high-performance formulations.
Transparency lies at the heart of KVD, with clearly listed ingredients that empower customers to make informed choices. Unlike some clean beauty brands, KVD never sacrifices pigment, durability, or inclusivity, offering shade ranges and bold colors that cater to all skin tones and styles. From the iconic Tattoo Liner to the multitasking Good Apple Foundation, every product inspires confidence, creativity, and self-expression.
Whether you’re crafting a signature wing, rocking a bold lip, or dazzling with shimmer, KVD Beauty proves that clean beauty can be vibrant, innovative, and unapologetically fun. It’s a brand that invites you to step into a world where boldness, artistry, and ethics align seamlessly—because beauty should be as fearless as you are.
And now we present you with... The Top 10 KVD Beauty Best Sellers | Products That Empower
These fan-favorites not only deliver on performance but also inspire confidence, creativity, and self-expression.
Tattoo Liner | The Artist’s Essential

- Inspiration: Designed for ultimate precision, the Tattoo Liner inspires you to get creative with your makeup—whether it’s a sleek wing, bold graphic lines, or intricate designs.
- Star Ingredients: High-performance polymers for smudge-proof, all-day wear.
What Customers Say: “This liner makes me feel like I could sketch a masterpiece on my face!”
Everlasting Hyperlight Liquid Lipstick | Bold Lips, Bold Moves

- Inspiration: Perfect for clean beauty lovers who aren’t afraid to rock a statement lip, this lipstick dares you to embrace color unapologetically.
- Star Ingredients: Isododecane for lightweight wear and silicone resins for vibrant, transfer-proof color.
What Customers Say: “This lipstick gives me the confidence to take on the world!”
Good Apple Skin-Perfecting Foundation Balm | Flawless for Every Moment

- Inspiration: With its creamy, full-coverage formula, this foundation inspires you to face each day with confidence—whether you’re running errands or walking into an important meeting.
- Star Ingredients: Apple extract for hydration and sodium hyaluronate for moisture retention.
What Customers Say: “This foundation feels like a second skin, and I love how it makes me glow!”
Tattoo Pencil Liner | Your Wingman in Creativity

- Inspiration: Experiment with smoky eyes, tightlined looks, or bold waterlines—this pencil liner is your go-to tool for eye artistry.
- Star Ingredients: Silicone resins for long-lasting wear and high-intensity pigments for vibrant color.
What Customers Say: “I love how versatile this liner is—it inspires me to try new looks every day.”
Super Pomade Vegan Eyeliner, Shadow + Brow Pigment | Three Products, Infinite Looks

- Inspiration: Who says you have to stick to one style? This multitasking pomade lets you create bold brows, dramatic liner, or vibrant eyeshadow, inspiring you to reinvent yourself daily.
- Star Ingredients: Plant-based waxes for smooth application and synthetic pigments for rich, long-lasting color.
What Customers Say: “This product sparks my creativity—it’s my secret weapon for bold looks!”
Lock-It Refillable Finishing Powder | Confidence in Every Setting

- Inspiration: This mattifying powder ensures your makeup looks flawless from morning to night, inspiring you to tackle your day with poise and polish.
- Star Ingredients: Talc for oil absorption and silica for a smooth finish.
What Customers Say: “I love how this powder keeps me camera-ready all day!”
Good Apple Lightweight Full-Coverage Concealer | Your Secret Weapon

- Inspiration: Whether it’s covering dark circles or brightening your under-eye area, this concealer inspires confidence in your natural beauty.
- Star Ingredients: Raspberry stem cells and apple extract for hydration and nourishment.
What Customers Say: “This concealer makes me feel radiant and ready for anything!”
Everlasting Lip Liner | Define Your Day

- Inspiration: From bold lips to subtle definition, this liner inspires you to sculpt your perfect pout and own your look.
- Star Ingredients: Vitamin E for hydration and synthetic waxes for smooth application.
What Customers Say: “I love how precise this liner is—it’s a game-changer for my lipstick routine!”
Dazzle Long-Wear Eyeshadow Stick | Shine Bright Like You Mean It

- Inspiration: Add a touch of shimmer to your day (or night!) with this eyeshadow stick that inspires effortless glamour.
- Star Ingredients: Pearlescent pigments for shimmer and emollients for easy blending.
What Customers Say: “This shadow inspires me to add sparkle to my everyday routine.”
Go Big or Go Home Volumizing Mascara | Lashes That Speak Volumes

- Inspiration: With dramatic volume and conditioning care, this mascara inspires you to take on the day (or night) with bold confidence.
- Star Ingredients: Plant-based fats for volume and sunflower seed oil for lash nourishment.
What Customers Say: “This mascara is my power move—it makes my lashes look unstoppable!”
Clean Beauty Considerations: What You Need to Know
KVD Beauty products are crafted with care, but if you’re a clean beauty purist, here are a few ingredients to consider:
- Talc: Used in the Lock-It Powder but rigorously tested for purity.
- Phenoxyethanol: A preservative that’s safe in low concentrations but may irritate very sensitive skin.
- Synthetic Pigments: Vegan and safe, though not derived from natural sources.
Make the leap today. Your next bold look—and your clean beauty journey—starts with KVD Beauty. Which product will inspire your next masterpiece? Let us know in the comments!
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