Feeling Like You Need a Cleaner Hair Care Routine?

Does your hair need some repair? Check out BRIOGEO the newest Super star in hair care that we are absolutely loving!🥰

Feeling Like You Need a Cleaner Hair Care Routine?
Photo by OSPAN ALI / Unsplash

In the increasingly crowded landscape of clean beauty and hair care, distinguishing between brands can be as complex as decoding a list of ingredients on the back of a shampoo bottle.

However, Briogeo shampoo stands out for several unique reasons, especially when compared to other revered names in the clean beauty sector, such as Rahua and Aveda.


While all these brands share a commitment to avoiding harsh chemicals and prioritizing natural ingredients (and we love them all ♡) there are distinct aspects of Briogeo's brand approach and sentiment that set it apart from the rest.

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From Finance to Clean Beauty | Did you know? Nancy Twine, the mastermind behind Briogeo, embarked on her entrepreneurial journey with a rich heritage of homemade beauty traditions and a successful career in finance. Growing up, Twine learned the art of creating natural beauty products from her grandmother, who used simple, pure ingredients from the earth to make effective hair and skin care solutions. These early experiences instilled in her a deep appreciation for natural beauty formulations.

Customization and Inclusivity

Briogeo takes a notably personalized approach to hair care, emphasizing solutions that cater to a wide range of hair types and concerns. This inclusivity is central to Briogeo's philosophy, ensuring that whether you have curly, straight, wavy, coily, thick, or thin hair, there's a product specifically formulated for your hair's needs.

Unlike Rahua, which leans into the power of Amazonian oils across its range, or Aveda, which is known for its Ayurvedic roots, Briogeo's differentiation lies in its diverse portfolio designed to address specific hair issues directly, making it easier for consumers to tailor their hair care regimen.

Ingredient Transparency

Briogeo prides itself on a high level of transparency regarding its formulations, more so than many of its competitors.

This transparency isn't just about listing ingredients but also explaining their purpose and origin.

While Rahua and Aveda also focus on natural ingredients, Briogeo goes a step further by ensuring customers understand why each ingredient is there and how it contributes to the product's effectiveness.

This educational approach empowers consumers to make informed decisions about their hair care, aligning with a broader trend towards ingredient awareness in the beauty industry.

Briogeo Don't Despair, Repair!™️ Super Moisture Shampoo
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A Pioneering Approach to Clean Beauty | Briogeo was launched with a clear mission: to provide a diverse range of hair care products that are 100% cruelty-free, naturally derived, and transparent in their formulations. Twine insisted on a "6-Free" promise, ensuring all products are free from sulfates, silicones, phthalates, parabens, DEA, and artificial dyes. This pioneering approach helped set a new standard in the beauty and hair care industry, highlighting the importance of clean, safe, and effective ingredients.

Briogeo positions itself at the forefront of the clean beauty movement. This commitment surpasses the guarantees of many competitors, including Rahua and Aveda, by specifically targeting a wider array of potentially harmful or controversial ingredients, thus appealing to the most health-conscious consumers.

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Today, Briogeo continues to grow, constantly innovating and expanding its product lines to meet the needs of its diverse customer base. Its success story serves as an inspiration to aspiring entrepreneurs and a reminder of the power of natural beauty. With a steadfast commitment to quality, inclusivity, and sustainability, Briogeo is not just a brand but a movement, leading the charge towards a cleaner, more inclusive future in beauty.

Focus on Scalp Health

Another area where Briogeo distinguishes itself is its emphasis on scalp health as the foundation of hair care. The Scalp Revival™ line, for example, is indicative of this focus, utilizing innovative ingredients like binchotan charcoal and coconut oil to detoxify and soothe the scalp.

For example, take a look at the BRIOGEO | Scalp Revival Scalp Therapy Essentials Kit and the BRIOGEO | Scalp Revival Scalp Soothing Solutions Set! Both sets boast essentials that will help to revive and soothe your scalp.

BRIOGEO | Scalp Revival Scalp Therapy Essentials Kit
BRIOGEO | Scalp Soothing Solutions Set

While other brands might offer products targeting the scalp, Briogeo's comprehensive approach to treating the scalp as an integral part of hair care underscores its holistic view of hair health, which is not always as prominently featured in the offerings of Rahua or Aveda.


Sustainability and Environmental Commitment

Finally, Briogeo's commitment to sustainability extends beyond clean formulations to include eco-friendly packaging and corporate practices. Its dedication to using recycled materials for packaging and striving for a smaller carbon footprint resonates deeply within the clean beauty community. While Rahua and Aveda also prioritize environmental sustainability, Briogeo's efforts to balance effective hair care with minimal environmental impact further solidify its unique position in the market.

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Under Twine's leadership, Briogeo has been at the forefront of sustainability and social responsibility. The brand prioritizes eco-friendly packaging and supports various social causes, reflecting a commitment to not only beautifying hair but also making a positive impact on the world.

While Briogeo, Rahua, and Aveda share a common commitment to clean beauty and natural ingredients, Briogeo sets itself apart through its focus on customization, transparency, a comprehensive "6-Free" formulation standard, a deep emphasis on scalp health, and a robust approach to sustainability. These differentiators not only highlight Briogeo's unique value proposition but also reflect broader trends and consumer demands within the clean beauty industry.

For more literally amazing Briogeo products available to you, check out our ShopMy recommendations here!

Briogeo truly is hair care that will change your life!


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