A Journey from Seoul to Your Skincare Shelf

Explore Heimish's story & top products on our website!

A Journey from Seoul to Your Skincare Shelf
Photo by Bach Tran / Unsplash

The Charm of Heimish

Hello, Jonquil Beauty Family! It's time for The skinny from Jonquil Beauty!

Today, we're thrilled to take you on an enchanting journey into the heart of K-beauty, focusing on a brand that's been a game changer in the skincare world - Heimish.

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Heimish (היימיש: pronounced by HAY-mish or HY-mish): Based on the Yiddish word heim, which means “home,” it describes things that are homey or familiar.

Heimish has a special story that we're excited to share with you.


The Birth of a Beauty Maverick

In the bustling streets of Seoul, amidst the neon lights and the fast-paced life, Heimish was born.

It was not just another skincare brand; it was a statement - a declaration of gentle, effective skincare accessible to everyone.

Founded in 2016, Heimish quickly became a beloved name in South Korea and beyond, famed for its emphasis on individual beauty and simple yet sophisticated products.


The Philosophy: “No More Normal”

Heimish operates on a philosophy that's music to our ears: "No More Normal." This isn't just a catchy slogan; it's a mindset that permeates their entire product line.

Heimish celebrates the unique beauty of each individual, moving away from the one-size-fits-all approach.

Their products are designed to enhance your natural beauty, not mask it, making them a hit among those who cherish a more minimalistic and authentic approach to beauty.


Star Products You Can’t Miss!

Let's talk about some of Heimish's star products that have been making waves in the beauty community.

⭐️ Heimish All Clean Balm

This cult-favorite cleansing balm has a near-magical ability to melt away makeup and impurities without stripping your skin. Infused with natural botanical ingredients, it leaves your skin feeling soft and hydrated. Try the Heimish All Clean Balm in it's original scent or in Mandarin.

This image does not belong to Jonquil Beauty and belongs to Heimish. This image is being used for affiliate marketing purposes only.

Key Ingredients:

Shea Butter | Moisturizes skin and provides elasticity

Citrus Herb Oil | Soothes and eases stress

Coconut Extract | Softens and conditions skin

White Flower Complex | Improves skin balance and skin tone

⭐️ Heimish Bulgarian Rose Water Hydrogel Eye Patch

The Heimish Bulgarian Rose Water Hydrogel eye patch is truly unique and is designed to rejuvenate and brighten the under-eye area.

This image does not belong to Jonquil Beauty and belongs to Heimish. This image is being used for affiliate marketing purposes only.

Key Ingredients & Benefits:

Bulgarian Rose Water | This is the star ingredient, known for its hydrating and soothing properties. Rose water is also reputed to have anti-inflammatory effects, which can help reduce puffiness and redness around the eyes.

Niacinamide | This is a form of Vitamin B3 that helps with skin brightening and reducing signs of aging. It can also improve skin elasticity and barrier function.

Adenosine | This ingredient is known for its anti-aging properties. It can help reduce the appearance of wrinkles and fine lines.

Hydrogel Formula | The hydrogel material of the patches allows them to adhere closely to the skin, ensuring maximum absorption of the serum.

⭐️ Heimish Marine Care Eye Cream

Rich in marine minerals and fermented seaweed extract, this eye cream is like a rejuvenating ocean dip for your under-eye area. It's great for reducing puffiness and brightening the eye area.

This image does not belong to Jonquil Beauty and belongs to Heimish. This image is being used for affiliate marketing purposes only.

Key Ingredients & Benefits:

Marine Water and Fermented Seaweed Extract | These ingredients are loaded with minerals and nutrients beneficial for the skin. They help to hydrate, nourish, and rejuvenate the under-eye area.

Peptide Complex and Plant Stem Cell Extract | These components are known for their anti-aging properties. They aid in reducing the appearance of fine lines and wrinkles, and promote skin elasticity.

Niacinamide and Adenosine | Niacinamide (Vitamin B3) is great for brightening the skin and reducing signs of aging, while adenosine provides additional anti-wrinkle benefits.

Moisturizing Agents | The cream is formulated with various moisturizing ingredients that ensure the skin remains hydrated and plump.


Heimish in Your Routine

Incorporating Heimish products into your daily routine is a breeze. Whether you're a skincare newbie or a seasoned pro, these products blend seamlessly into any regimen, enhancing your skin's natural beauty without overcomplicating things.

The All Clean Balm has become a non-negotiable in any double-cleansing routine, and the Bulgarian Rose Water Mist Serum is always available to carry in your bag for an instant skin refresh!


Embrace Your Unique Beauty

In a world constantly chasing after the "ideal" beauty standard, Heimish is a breath of fresh air. It reminds us that beauty is personal, individual, and something to be celebrated, not concealed. With its roots in the heart of K-beauty innovation and a philosophy that champions individuality, Heimish is more than just a brand - it's, in itself, a beauty movement.

So, are you ready to join the Heimish revolution? Check out these amazing products and embrace your unique beauty!


Note: The product links in this article are affiliate links, which means we get a small commission if you decide to make a purchase, at no extra cost to you. This helps us keep bringing you more skincare insights and tips. Happy skincare journey!


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