Helping You to Embrace Ethics and Elegance in Your Daily Routine

Pear Nova offers a variety of products that cater to both clean beauty enthusiasts and traditional beauty product users, making it a brand with broad appeal.

Helping You to Embrace Ethics and Elegance in Your Daily Routine
Photo by Thought Catalog / Unsplash

How Pear Nova Revolutionized Clean Beauty

Pear Nova's journey in the beauty industry offers valuable insights for both enthusiasts of clean beauty and traditional beauty products.

At its heart, Pear Nova's philosophy bridges the gap between luxurious, trendsetting cosmetics and the health-conscious, ethical considerations of the clean beauty movement.

This approach demonstrates that high-quality, fashionable beauty products can coexist with a commitment to being free from harmful chemicals, cruelty-free, and environmentally sustainable.

Whether you're a long-time advocate for clean beauty or someone who cherishes the wider range of traditional cosmetics, Pear Nova's story highlights the importance of inclusivity, innovation, and safety in the beauty products we choose, paving the way for a more conscious and diverse beauty industry.

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A little more about Rachel James: "Rachel James is the founder and CEO of Pear Nova, a beauty brand she established in December 2012 in Chicago. Her brand, celebrated for its luxury nail and self-care products, was born from her love for art and elegance and is inspired by world wonders, runway designers, and remarkable women. Pear Nova is known for celebrating all skin tones and is vegan, cruelty-free, and 10-free. James, holding a degree in fashion merchandising and a background in beauty, noticed a gap in nail product representation for medium to dark skin tones and aimed to bridge this gap with Pear Nova​" [source: pearnova.com]

The Origination of Pear Nova

Pear Nova was born out of a vision to blend the worlds of fashion and beauty with a clean, vegan, and cruelty-free ethos. Founded by Rachel James, the brand was established to fill a gap in the market for high-quality, clean beauty products that cater to a diverse range of skin tones.

The brand's inception was rooted in the need for nail polishes that were not only luxurious and trendsetting but also free from harmful chemicals commonly found in traditional nail products. Pear Nova set out to challenge the status quo by offering a range of polishes that were formulated without the 'Big 5' chemicals: formaldehyde, formaldehyde resin, camphor, toluene, and dibutyl phthalate.

At its core, Pear Nova exemplifies the philosophy of clean beauty, which prioritizes human health and environmental sustainability. Typically, clean beauty products are often vegan, cruelty-free, and made with sustainable practices. This approach aligns with a growing consumer demand for transparency and safety in beauty products.


Impact on the Beauty Industry

Pear Nova's impact on the beauty industry has been multi-faceted:

♥️ Inclusivity in Beauty: By offering a range of shades suitable for all skin tones, Pear Nova has been a pioneer in promoting inclusivity in the beauty industry. This approach has encouraged other brands to expand their color palettes and consider a more diverse consumer base.

♥️ Raising Standards for Clean Beauty: Pear Nova has set a high standard for what constitutes clean beauty. By proving that luxurious, high-performance products can be made without harmful ingredients, Pear Nova has raised the bar for other brands in the clean beauty space.

♥️ Innovation in Product Development: The brand's commitment to clean, vegan, and cruelty-free formulas has fueled innovation in product development, leading to safer and more sustainable beauty products.

♥️ Educating Consumers: Through its marketing and product transparency, Pear Nova has played a role in educating the public about the importance of clean ingredients and the potential harms of conventional beauty products.

♥️ Environmental Impact: By adhering to sustainable practices and using eco-friendly packaging, Pear Nova contributes to a reduced environmental footprint in the beauty industry.


The Future of Pear Nova and Clean Beauty

Pear Nova continues to be a leading voice in the clean beauty revolution. The brand's success story is a testament to the growing consumer awareness and demand for products that are not only effective but also ethically produced and safe for both people and the planet.

The future of clean beauty, with Pear Nova at its forefront, looks promising. As more consumers become conscious of the ingredients in their beauty products and their environmental impact, brands like Pear Nova are well-positioned to lead the industry towards a more sustainable and inclusive future.

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Did you know that Pear Nova offers Luxury Faux Nails called LAYOVERS? Right now you can get Layovers from the Marvel Studios Movie "Black Panther: Wakanda Forever" here!

Pear Nova offers a variety of products that cater to both clean beauty enthusiasts and traditional beauty product users, making it a brand with broad appeal. Some of their current offerings include:

⭐️ Nail Lacquers: Pear Nova offers a wide range of nail lacquers in both classic and gel forms. For example, the "Aloe-Ha - Classic Lacquer" and "Beaucoup Bougie - Classic Lacquer". For those preferring gel lacquers, options like the "B Positive - Gel Lacquer" and "Casa Corazón - Gel Lacquer".

⭐️ Lip and Eye Makeup: Pear Nova has expanded beyond nail care to include products for lips and eyes. Examples include, the "Asteroid - Lunar Lip Stylo" and the "Amethyst - Eye Duo Stick Shadow + Liner".

Pear Nova | Asteroid - Lunar Lip Stylo

⭐️ Skin Care and Nail Care Essentials: They also offer skin care and nail care essentials such as "Butter," a hand and foot care product. And for those who love to take care of their nails, Pear Nova offers sets like the "Classic Essentials Nail Set", which includes a variety of nail lacquers and treatments.

Pear Nova | Classic Essentials Nail Set

⭐️ Collections: Pear Nova has curated several collections, such as the "Absorb + Reflect Classic Collection" and the "BRWNGRLMGC Gel Collection". These collections feature a variety of their popular products, providing a comprehensive beauty experience.

Pear Nova | Absorb + Reflect Classic Collection
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BONUS: GET 15% OFF! Receive 15% off at Pear Nova when you use the code LISSA15 at checkout.

Pear Nova's products are ideal for those who prioritize clean, vegan, and cruelty-free beauty options, as well as those who are looking for high-quality, fashionable beauty products. Their range caters to diverse needs and preferences, ensuring there's something for everyone.


Pear Nova's origination and impact on the clean beauty industry represents a significant shift in consumer preferences and industry standards. It stands as a shining example of how a commitment to health, inclusivity, and sustainability can lead to success and positive change in the beauty world.


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