FUR Body Care Review: The Clean Beauty Brand Revolutionizing Intimate Skincare
FUR transformed taboo body care into luxury self-care. Review of their top 5 best-sellers for ingrowns, irritation & smooth skin. Clean & vegan.
A New Era of Body Care
In the evolving landscape of clean beauty, one brand has emerged as a pioneer in addressing a long-overlooked category of personal care. FUR has transformed the conversation around body hair and intimate skincare, creating sophisticated, natural products that celebrate individual choice while delivering real results.
Founded in 2016 by childhood friends Laura Schubert and Lillian Tung, FUR represents more than just another beauty brand—it's a movement toward inclusive, shame-free body care that treats every inch of skin with the same attention we give our faces.
The Story Behind FUR: Breaking Beauty Taboos
The genesis of FUR began with a simple observation. In 2014, when Laura Schubert searched online for information about body hair care, she discovered a glaring gap in the market. Every available product focused solely on removal, featuring harsh ingredients in packaging that seemed designed to hide under bathroom sinks.
This realization sparked a two-year journey of product development. Schubert and Tung, both Harvard graduates with successful corporate careers, invested their personal savings to create something revolutionary: a luxury body care line that would elevate and normalize the conversation around intimate grooming.
Starting with just $10,000, the duo faced numerous challenges. Cosmetic chemists hung up on them, thinking their calls were pranks. Retailers loved their products but requested they remove certain words from their packaging to be more "mainstream." Yet the founders remained steadfast in their mission, believing that honest conversations about body care shouldn't be hidden or sanitized.
Their persistence paid off. In 2017, when actress Emma Watson mentioned their products in a beauty interview, the brand sold two years of inventory in just three weeks. By 2020, they appeared on ABC's Shark Tank, securing investment from Lori Greiner and bringing their message to millions of viewers nationwide.
Understanding FUR's Product Philosophy
Clean, Effective Formulations
FUR distinguishes itself through its commitment to facial-grade ingredients that are:
- 100% vegan and cruelty-free
- Free from mineral oil, silicones, and parabens
- Absent of synthetic fragrances and artificial dyes
- Dermatologically and gynecologically tested
- Formulated to European Union cosmetic standards
The brand's approach centers on treating intimate areas with the same care and quality ingredients typically reserved for facial products. This philosophy has resonated with consumers seeking gentle yet effective solutions for common concerns like ingrown hairs, irritation, and dryness.
Key Ingredients That Make a Difference
FUR's formulations leverage powerful natural ingredients:
- Jojoba Oil: Mimics skin's natural sebum for deep moisturization
- Tea Tree Oil: Provides natural antimicrobial and anti-inflammatory benefits
- Salicylic Acid: Gently exfoliates to prevent ingrown hairs
- Alpha Hydroxy Acids (AHAs): Promote cell turnover for smoother skin
- Grape Seed Oil: Rich in antioxidants and vitamin E
- Clary Sage Oil: Soothes irritation and balances skin
Top 5 FUR Best-Sellers You Need to Try
Note: The following section contains affiliate links. We may receive a commission for purchases made through these links. Our commission does not raise your prices 😚
1. Fur Oil - The Original Game-Changer
The flagship product that started it all remains the brand's most popular item. This versatile oil works anywhere you have hair and skin, softening both while preventing ingrown hairs and irritation. Daily application to areas prone to bumps or dryness can transform your skin's texture within weeks.
Why customers love it: Multi-purpose use, subtle natural scent, visible results within 14 days
Best for: Anyone who removes body hair, those with sensitive skin, preventing post-wax or shave irritation
2. Ingrown Concentrate - Targeted Treatment
This concentrated formula specifically targets existing ingrown hairs while preventing new ones. The lightweight texture absorbs quickly without leaving residue, making it perfect for daily use under clothing.
Why customers love it: Fast-acting on stubborn ingrowns, non-greasy formula, works on all skin types
Best for: Chronic ingrown sufferers, bikini line care, post-shave bump treatment
3. Silk Scrub - Gentle Exfoliation
This dual-action scrub combines physical jojoba beads with chemical exfoliants (papaya and pineapple enzymes) to resurface skin gently. Unlike harsh scrubs that can cause micro-tears, Silk Scrub respects skin's delicate balance while effectively removing dead cells.
Why customers love it: Gentle enough for intimate areas, leaves skin incredibly soft, prevents ingrowns before they start
Best for: Pre-hair removal prep, weekly maintenance, sensitive skin types
4. Stubble Cream - Comfort Between Sessions
This innovative cream addresses the uncomfortable grow-out phase between hair removal sessions. It softens coarse regrowth while moisturizing skin, eliminating the scratchy feeling of stubble.
Why customers love it: Immediate comfort, reduces friction irritation, extends time between hair removal
Best for: Regular shavers, between waxing appointments, sensitive areas
5. Ingrown Eliminator Serum - Full Coverage Solution
This spray-on serum makes treating larger areas like legs effortless. The combination of willow bark extract, witch hazel, and aloe soothes while preventing ingrowns across broader skin surfaces.
Why customers love it: Easy spray application, covers large areas quickly, cooling sensation
Best for: Leg care, full body treatment, active lifestyles
Who Can Benefit from FUR Products?
Ideal for Various Grooming Preferences
FUR's inclusive approach means their products work regardless of grooming choices:
- Those who remove hair completely
- People maintaining natural growth
- Anyone who trims or shapes
- Individuals dealing with sensitive skin
- People experiencing hormonal changes affecting hair growth
Gender-Neutral Solutions
With approximately 30% of their customer base being men, FUR has proven that quality body care transcends gender. The products address universal concerns like razor burn, ingrown hairs, and skin irritation that affect everyone.
Specific Skin Concerns Addressed
- Chronic ingrown hairs
- Post-shave or wax irritation
- Keratosis pilaris (chicken skin)
- Hyperpigmentation from picking or scarring
- Dry, flaky skin in intimate areas
- Stubble discomfort
How to Incorporate FUR into Your Routine
Daily Maintenance
- Morning: Apply FUR Oil to areas prone to ingrowns or dryness
- Post-shower: Use Ingrown Concentrate on any active bumps
- Between hair removal: Apply Stubble Cream for comfort
Weekly Treatment
- Pre-hair removal: Exfoliate with Silk Scrub 24 hours before
- Post-hair removal: Apply FUR Oil immediately after and daily following
- Maintenance: Use Silk Scrub 2-3 times weekly to prevent buildup
Pro Tips for Best Results
- Layer products for enhanced benefits (FUR Oil first, then Ingrown Concentrate)
- Be consistent—daily use yields best results
- Don't forget often-missed areas like underarms and back of thighs
- Allow products to absorb fully before dressing
Where to Buy FUR Products
FUR has expanded its retail presence significantly since its 2016 launch. You can find their products at:
- Department Stores: Nordstrom, Neiman Marcus, Bloomingdale's
- Beauty Retailers: Ulta Beauty, Credo Beauty, Blue Mercury
- Online Platforms: Amazon, Revolve, Goop
- Specialty Stores: Free People, Urban Outfitters
- Direct: FUR's official website often features exclusive bundles and promotions
The Verdict: Is FUR Worth the Investment?
After thoroughly researching and testing FUR products, the brand delivers on its promises. The combination of clean ingredients, thoughtful formulations, and genuine effectiveness justifies the premium price point. While you could find cheaper alternatives, FUR's commitment to quality, safety testing, and destigmatizing body care makes it a worthwhile investment in your self-care routine.
Pros:
- Clinically tested, clean ingredients
- Versatile products that multitask
- Gender-neutral approach
- Visible results with consistent use
- Luxury experience without the shame
Cons:
- Premium pricing may not fit all budgets
- Some products require consistent use for results
- Natural scent may not appeal to everyone
Final Thoughts
FUR has successfully transformed an overlooked category into a legitimate, sophisticated beauty segment. By refusing to compromise their values for quick retail wins, the founders have built a brand that genuinely serves its customers while advancing important conversations about body autonomy and self-care.
Whether you're dealing with chronic ingrowns, seeking smoother skin, or simply want to elevate your body care routine, FUR offers solutions that work. The brand's commitment to inclusivity, quality, and breaking taboos makes it more than just another beauty purchase—it's an investment in feeling comfortable in your own skin.
FTC Disclosure: This post contains affiliate links. We may receive a commission for purchases made through these links at no additional cost to you. All product opinions are our own based on research and personal experience. Please consult with a dermatologist if you have specific skin concerns or sensitivities.
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About the Author: I'm Lissa, a volunteer researcher with Jonquil Beauty and a clean beauty advocate. After my brain tumor diagnosis, I became obsessed with ingredient safety and eliminating toxins from my routine. Now I test products (usually, for at least 30 days) research ingredients obsessively, and share honest reviews to help you find safer beauty—regardless of your budget. No chemistry degree required.
